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Determinants of adoption of third generation mobile multimedia services

✍ Scribed by Margherita Pagani

Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
186 KB
Volume
18
Category
Article
ISSN
1094-9968

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## Abstract Recently launched in a limited number of countries, digital multimedia broadcasting (DMB) is a brand new mobile service that uses the most advanced IT technology. Analyzing data collected from Korea, Japan, and Germany, this study investigates the relationship between attitudes, and the