[ACM Press the 16th ACM SIGKDD internati
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Lu, Qi
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Article
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2010
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ACM Press
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The online services industry is a rapidly growing industry with a worldwide online ad market projected to grow from $48 billion in 2011 to $67billion in 2013, of which 47% will come from display advertising and 53% from search advertising. Online Services Division (OSD) within Microsoft is a leader