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[ACM Press the 16th ACM SIGKDD international conference - Washington, DC, USA (2010.07.25-2010.07.28)] Proceedings of the 16th ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '10 - User browsing models

โœ Scribed by Srikant, Ramakrishnan; Basu, Sugato; Wang, Ni; Pregibon, Daryl


Book ID
118053390
Publisher
ACM Press
Year
2010
Weight
920 KB
Volume
0
Category
Article
ISBN
1450300553

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[ACM Press the 16th ACM SIGKDD internati
โœ Lu, Qi ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› ACM Press โš– 342 KB

The online services industry is a rapidly growing industry with a worldwide online ad market projected to grow from $48 billion in 2011 to $67billion in 2013, of which 47% will come from display advertising and 53% from search advertising. Online Services Division (OSD) within Microsoft is a leader