𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A tool for managing brand assets

✍ Scribed by Bedford, Chris

Book ID
118100241
Publisher
Wiley (Blackwell Publishing)
Year
2010
Weight
237 KB
Volume
14
Category
Article
ISSN
1045-7194

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Using the Capital Assets Pricing Model f
Using the Capital Assets Pricing Model for risk managementβ€”A tool for multinational corporation managers
✍ Miki Malul; Mosi Rosenboim; Shlomo Yedidia Tarba πŸ“‚ Article πŸ“… 2011 πŸ› John Wiley and Sons 🌐 English βš– 215 KB

## Abstract In this article, using a theoretical model and empirical analysis, we show how multinational corporations (MNCs) can utilize the fundamentals of the Capital Assets Pricing Model (CAPM) to formulate a strategic risk management in a global economy. We show that MNCs with branches all over