Contingency models for developing multin
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Robert J. Mockler
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Article
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1997
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John Wiley and Sons
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English
โ 301 KB
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## Developing a contingency model based on an airline industry experience The airline industry involves unusual and complex strategic alliances which make use of a wide range of contractual arrangements. The proposed alliance between British Airways PLC (BA) and American Airlines (AA) in 1997 was