๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

A stochastic model of list falloff with implications for repeat mailings

โœ Scribed by Bruce Buchanan; Donald G. Morrison

Book ID
112073291
Publisher
John Wiley and Sons
Year
1988
Weight
656 KB
Volume
2
Category
Article
ISSN
0892-0591

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We discuss a stochastic model appropriate for binary data in clinical studies where assessments are made at various nominal times during a treatment phase. The model is then applied to data on headache relief, nausea and photophobia/phonophobia in a migraine study. The transition rates and probabili