✦ LIBER ✦

A Service Perspective on IBM’s Brand

✍ Scribed by Paul P. Maglio; Stefan Nusser; Kevin Bishop

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Investigating the service brand: A custo

✍ Roderick J. Brodie; James R.M. Whittome; Gregory J. Brush 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 607 KB

The evolving brand logic: a service-domi

✍ Michael A. Merz; Yi He; Stephen L. Vargo 📂 Article 📅 2009 🏛 Sage Publications 🌐 English ⚖ 325 KB

Effects of advertising strategy on consu

✍ Jun Pang; Hean Tat Keh; Siqing Peng 📂 Article 📅 2009 🏛 Higher Education Press and Springer 🌐 English ⚖ 445 KB

A perspective on service orchestration

✍ Marco A. Barbosa; Luis S. Barbosa 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 979 KB

Services: A System's Perspective

✍ Tien, J.M. 📂 Article 📅 2008 🏛 Institute of Electrical and Electronics Engineers 🌐 English ⚖ 337 KB

On IBM’s millennial puzzle

✍ A. Sarangarajan 📂 Article 📅 2000 🏛 Indian Academy of Sciences 🌐 English ⚖ 326 KB