𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A segmentation study of Israeli mall customers

✍ Scribed by Shaked Gilboa


Book ID
116694917
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
226 KB
Volume
16
Category
Article
ISSN
0969-6989

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Cognitive segmentation: Modeling the str
✍ FranΓ§ois A. Carrillat; Robert J. Riggle; William B. Locander; Gary F. Gebhardt; πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 157 KB

## Abstract This paper proposes a cognitive segmentation technique that models both customers' cognitive content and structure. Cognitive segmentation provides a quantitative operationalization of idiographic cognitions that can be compared and integrated across customers to move beyond the in‐dept

A Decade of Israeli Studies
✍ Review by: Hanna Herzog πŸ“‚ Article πŸ“… 2004 πŸ› Cambridge University Press 🌐 English βš– 482 KB