A scale for measuring store personality
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Alain d'Astous; MΓ©lanie LΓ©vesque
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Article
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2003
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John Wiley and Sons
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English
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## Abstract The objective of this research study was to develop a scale for measuring store personality and to assess its psychometric properties. A preliminary study showed that store personality comprised five dimensions, termed __sophistication, solidity, genuineness, enthusiasm,__ and __unpleas