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A scale for measuring media relations efforts

✍ Scribed by Youngmin Yoon

Book ID
113870500
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
35 KB
Volume
31
Category
Article
ISSN
0363-8111

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A scale for measuring store personality
A scale for measuring store personality
✍ Alain d'Astous; MΓ©lanie LΓ©vesque πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 101 KB

## Abstract The objective of this research study was to develop a scale for measuring store personality and to assess its psychometric properties. A preliminary study showed that store personality comprised five dimensions, termed __sophistication, solidity, genuineness, enthusiasm,__ and __unpleas