๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

A Peek Into the Future of Interactive Marketing

โœ Scribed by Venkatesh Shankar; Edward C. Malthouse

Book ID
113663140
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
135 KB
Volume
23
Category
Article
ISSN
1094-9968

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

About the nature and future of interacti
About the nature and future of interactive marketing
โœ Stephan H. Haeckel ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 201 KB ๐Ÿ‘ 1 views

The essence of interactivity is exchange. Degree of contingency and Director of Strategic Studies at frequency are among the more important dimensions of a IBM's Advanced Business Institute, marketing exchange. Technology enables and enhances these and Chairman of the Marketing Science Institute. di

An investigation into seasonality in the
An investigation into seasonality in the futures market
โœ Gerald D. Gay; Tae-Hyuk Kim ๐Ÿ“‚ Article ๐Ÿ“… 1987 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 786 KB

for and identifies day-of-the-week and month-of-the-year effects market. The results are surprisingly similar to those found in -\_ studies of seasonality in stock returns, despite the existence of significant institutional differences between the two markets. Among the more notable findings are the