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A Closer Look into the Future of Interactive Marketing

✍ Scribed by Edward Malthouse; Venkatesh Shankar

Book ID: 113663148
Publisher: John Wiley and Sons
Year: 2009
Tongue: English
Weight: 135 KB
Volume: 23
Category: Article
ISSN: 1094-9968
DOI: 10.1016/j.intmar.2009.02.008

No coin nor oath required. For personal study only.

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The essence of interactivity is exchange. Degree of contingency and Director of Strategic Studies at frequency are among the more important dimensions of a IBM's Advanced Business Institute, marketing exchange. Technology enables and enhances these and Chairman of the Marketing Science Institute. di