What's in a frame anyway?: A meta-cognit
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Derek D. Rucker; Richard E. Petty; Pablo BriΓ±ol
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Article
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2008
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Elsevier Science
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English
β 637 KB
## Abstract The current research examines a potentially new strategy to increase attitude certainty: framing messages as two sided. That is, we explore the consequences of articulating that others have considered both the positives and negatives of a message position, in the absence of any real dif