𝔖 Bobbio Scriptorium
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A note on the effectiveness of written versus aural two-sided messages in attitude change

✍ Scribed by J. B. Wilkinson; Charles Alford; J. Barry Mason


Book ID
112837212
Publisher
Sage Publications
Year
1976
Tongue
English
Weight
390 KB
Volume
4
Category
Article
ISSN
0092-0703

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## Abstract The current research examines a potentially new strategy to increase attitude certainty: framing messages as two sided. That is, we explore the consequences of articulating that others have considered both the positives and negatives of a message position, in the absence of any real dif