What's in a frame anyway?: A meta-cognitive analysis of the impact of one versus two sided message framing on attitude certainty
✍ Scribed by Derek D. Rucker; Richard E. Petty; Pablo Briñol
- Book ID
- 104021098
- Publisher
- Elsevier Science
- Year
- 2008
- Tongue
- English
- Weight
- 637 KB
- Volume
- 18
- Category
- Article
- ISSN
- 1057-7408
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
The current research examines a potentially new strategy to increase attitude certainty: framing messages as two sided. That is, we explore the consequences of articulating that others have considered both the positives and negatives of a message position, in the absence of any real differences in substantive content presented. Although classic research and theory appear to assume no clear benefit for simply framing a message as two sided, we develop and apply a meta‐cognitive approach that predicts advantages for such messages with respect to attitude certainty and attitude‐behavior correspondence.