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A note on the effect of brand image on sales

✍ Scribed by Ataman, Berk; Ülengin, Burç

Book ID
121833774
Publisher
Emerald Group Publishing Limited
Year
2003
Tongue
English
Weight
215 KB
Volume
12
Category
Article
ISSN
1061-0421

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## Abstract A survey as well as an experiment was conducted to study the effects of television brand placement on brand image. The studies showed that the integration of a brand into the editorial content of a program had a significant effect on brand image: As people watched more episodes, the bra