๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

A New Product Growth for Model Consumer Durables

โœ Scribed by Bass, F. M.


Book ID
115460707
Publisher
INFORMS
Year
1969
Tongue
English
Weight
672 KB
Volume
15
Category
Article
ISSN
0025-1909

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A ยฎrm's ability to compete in new product markets is vital to its proยฎtability and long-term survival. Therefore, it is important to understand the development and growth of these markets. Following a pioneering study by Bass (1969), diusion models have traditionally provided this understanding in m