AN ASSESSMENT OF SUPPLIER โ CUSTOMER REL
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Lloyd M. Rinehart; James A. Eckert; Robert B. Handfield; Thomas J. Page Jr.; Tho
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Article
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2004
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Wiley (John Wiley & Sons)
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English
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This research develops a classification framework of supplierโcustomer relationships. Data were collected from active relationship managers and provided the empirical basis for the classification scheme. The resulting relationships were classified into seven groups. Names for each type of relationsh