✦ LIBER ✦

A new measure of brand personality

✍ Scribed by Maggie Geuens; Bert Weijters; Kristof De Wulf

Book ID: 116568496
Publisher: Elsevier Science
Year: 2009
Tongue: English
Weight: 359 KB
Volume: 26
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2008.12.002

No coin nor oath required. For personal study only.

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