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A multi‐method investigation of consumer motivations in impulse buying behavior

✍ Scribed by Hausman, Angela

Book ID
121265407
Publisher
Emerald Group Publishing Limited
Year
2000
Tongue
English
Weight
153 KB
Volume
17
Category
Article
ISSN
0736-3761

No coin nor oath required. For personal study only.

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Previous work shows that, as the buyer's uncertainty about the quality of some good or service increases, so does the tendency to purchase that good or service via embedded transactions, rather than from strangers. While this previous work explains variation in embedded exchange across different typ