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Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior

✍ Scribed by Chang, Hyo-Jung; Eckman, Molly; Yan, Ruoh-Nan


Book ID
121290441
Publisher
Taylor and Francis Group
Year
2011
Tongue
English
Weight
322 KB
Volume
21
Category
Article
ISSN
0959-3969

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