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A multilevel multinomial logit model for the analysis of graduates’ skills

✍ Scribed by Leonardo Grilli; Carla Rampichini


Book ID
106301960
Publisher
Springer
Year
2006
Tongue
English
Weight
229 KB
Volume
16
Category
Article
ISSN
1613-981X

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The study of brand choice decisions with multiple alternatives has been successfully modelled for more than a decade using the Multinomial Logit model. Recently, neural network modelling has received increasing attention and has been applied to an array of marketing problems such as market response