A multidimensional approach to motivating salespeople
โ Scribed by Z.S. Demirdjian
- Publisher
- Elsevier Science
- Year
- 1984
- Tongue
- English
- Weight
- 716 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
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## Abstract This article shows that consumer contexts can activate multidimensional associations that determine when accessible constructs influence judgment. Four experiments showed that exposure to consumer products (e.g., Ferrari) can activate constructs (e.g., expensive) that influence judgment