𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A multi‐attribute model of web site interactivity and customer satisfaction

✍ Scribed by Zhao, Miao; Roy Dholakia, Ruby

Book ID
121299579
Publisher
Emerald Group Publishing Limited
Year
2009
Tongue
English
Weight
314 KB
Volume
19
Category
Article
ISSN
0960-4529

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Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical invest