Luxury Marketing || Counterfeiting of Lu
โ
Wiedmann, Klaus-Peter; Hennigs, Nadine
๐
Article
๐
2012
๐
Gabler Verlag
๐
English
โ 596 KB
โ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t