๐”– Bobbio Scriptorium
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A model of price promotions with consumer search

โœ Scribed by Jeffrey Banks; Sridhar Moorthy


Book ID
117361198
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
209 KB
Volume
17
Category
Article
ISSN
0167-7187

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Minority Game of price promotions in fas
โœ Robert D. Groot; Pieter A.D. Musters ๐Ÿ“‚ Article ๐Ÿ“… 2005 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 484 KB

A variation of the Minority Game has been applied to study the timing of promotional actions at retailers in the fast moving consumer goods market. The underlying hypotheses for this work are that price promotions are more effective when fewer than average competitors do a promotion, and that a prom