✦ LIBER ✦

A model of consumer response to two retail sales promotion techniques

✍ Scribed by Michel Laroche; Frank Pons; Nadia Zgolli; Marie-Cécile Cervellon; Chankon Kim

Book ID: 117319715
Publisher: Elsevier Science
Year: 2003
Tongue: English
Weight: 204 KB
Volume: 56
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(01)00249-1

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Differential responses to retail sales p

Differential responses to retail sales promotion among African-American and Anglo-American consumers

✍ Corliss L. Green 📂 Article 📅 1995 🏛 Elsevier Science 🌐 English ⚖ 684 KB

The expected benefit as determinant of d

The expected benefit as determinant of deal-prone consumers' response to sales promotions

✍ Mariola Palazon; Elena Delgado-Ballester 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 218 KB

A STOCHASTIC MODEL OF SALES RESPONSE TO

A STOCHASTIC MODEL OF SALES RESPONSE TO ADVERTISING

✍ Charles S. Tapiero 📂 Article 📅 1977 🏛 John Wiley and Sons 🌐 English ⚖ 417 KB

Comparing two attributional models of jo

Comparing two attributional models of job performance in retail sales: A field study

✍ Joanne Silvester; Fiona Patterson; Eamonn Ferguson 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 199 KB

A normative model of market response to

A normative model of market response to sales force activities

✍ René Y. Darmon 📂 Article 📅 1987 🏛 Elsevier Science 🌐 English ⚖ 775 KB

This paper outlines a procedure to estimate optimal salesmen's call policies generating the highest long-run profits over an infinite planning horizon. This procedure is based on a simple model of market responses to sales calls, which accounts for the main characteristics of sales call responses su

Modeling consumer choices of health plan

Modeling consumer choices of health plans: A comparison of two techniques

✍ Michael D. Rosko; William McKenna 📂 Article 📅 1983 🏛 Elsevier Science 🌐 English ⚖ 897 KB