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The expected benefit as determinant of deal-prone consumers' response to sales promotions

✍ Scribed by Mariola Palazon; Elena Delgado-Ballester

Book ID: 116695082
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 218 KB
Volume: 18
Category: Article
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2011.07.004

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