๐”– Bobbio Scriptorium
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A Model of Consumer Propensity for Multipurpose Shopping

โœ Scribed by Avijit Ghosh; Sara McLafferty


Book ID
109147738
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
407 KB
Volume
16
Category
Article
ISSN
0016-7363

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## Abstract Although Web pages and sites consist of a multitude of individual cues, this paper argues that marketers need a gestalt approach to understand how consumers perceive online shopping environments. Following a systematic review of the literature on categorizations of online shopping envir