## Abstract Innovation diffusion theory guided research on the process of online apparel shopping adoption (i.e., changes in online shopping adoption) among rural consumers. Rural consumers in 11 states completed surveys in 2000 ( __n__ = 2,198) and in 2003 (__n__ = 879). Variables measured in 2000
A cross-cultural investigation of consumer e-shopping adoption
β Scribed by Jayoung Choi; Loren V. Geistfeld
- Book ID
- 108187404
- Publisher
- Elsevier Science
- Year
- 2004
- Tongue
- English
- Weight
- 230 KB
- Volume
- 25
- Category
- Article
- ISSN
- 0167-4870
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