Consumer search for information in the d
β
Lisa R. Klein; Gary T. Ford
π
Article
π
2003
π
John Wiley and Sons
π
English
β 212 KB
This research explores whether earlier findings on the economics of consumer information search still hold in the digital age. Through an Internet-based survey conducted with automobile shoppers and purchasers, we examine how individuals differ in the use of the Internet and in the patterns of subst