๐”– Bobbio Scriptorium
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A Model of Consumer Choice for National vs Private Label Brands

โœ Scribed by G. Baltas, P. Doyle and P. Dyson

Book ID
121840537
Publisher
Palgrave Publishers Ltd.
Year
1997
Tongue
English
Weight
292 KB
Volume
48
Category
Article
ISSN
0160-5682

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๐Ÿ“œ SIMILAR VOLUMES

Maximum principles applied to a model of
Maximum principles applied to a model of consumer brand choice
โœ Josa A. Soeiro Ferreira ๐Ÿ“‚ Article ๐Ÿ“… 1990 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 765 KB

This paper presents an application of the maximum principle and the generalized maximum principle (a recent extension of that principle) to a discrete-time model of consumer choice behaviour. The model includes two brands in a market and uses a non-stationary first-order Markov chain. The optimizati