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A model for the assessment and development of Internet-based information and communication services in small and medium enterprises

✍ Scribed by Judith Redoli; Rafael Mompó; Javier García-Díez; Miguel López-Coronado

Book ID
116907756
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
406 KB
Volume
28
Category
Article
ISSN
0166-4972

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## Abstract This study investigates the nature of marketing information systems (MkIS) within small‐ and medium‐sized enterprises (SMEs) and focuses on the importance of external information and market intelligence. The sources of market intelligence are investigated with particular emphasis on und