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Outsourcing of Information Systems Functions in Small and Medium Sized Enterprises: A Test of a Multi-Theoretical Model

✍ Scribed by Jens Dibbern; Armin Heinzl

Book ID
107669289
Publisher
SP Gabler Verlag
Year
2008
Weight
547 KB
Volume
1
Category
Article
ISSN
2363-7005

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## Abstract This study investigates the nature of marketing information systems (MkIS) within small‐ and medium‐sized enterprises (SMEs) and focuses on the importance of external information and market intelligence. The sources of market intelligence are investigated with particular emphasis on und