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A meta-analysis of the impact of price presentation on perceived savings

✍ Scribed by Aradhna Krishna; Richard Briesch; Donald R. Lehmann; Hong Yuan

Book ID: 114058062
Publisher: Elsevier Science
Year: 2002
Tongue: English
Weight: 137 KB
Volume: 78
Category: Article
ISSN: 0022-4359
DOI: 10.1016/s0022-4359(02)00072-6

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