A history and market analysis of tourism in Tanzania

✍ Scribed by Derek J Wade; B.C Mwasaga; Paul F.J. Eagles

• Book ID: 104314340
• Publisher: Elsevier Science
• Year: 2001
• Tongue: English
• Weight: 362 KB
• Volume: 22
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/s0261-5177(00)00019-4

✦ Synopsis

Tanzania contains some of the world's greatest natural wonders. Following major reforms in its foreign tourism policies in the mid-1980s, tourism has increased to become the nation's second leading foreign exchange earner. Tanzania is a less developed nation than its East African neighbours, and seeks to o!er a low-density, high-quality, and high-priced tourism experience. Numerous de"ciencies, however, are present in its tourism product. A lack of infrastructure, trained sta!, and legal and regulatory framework o!er severe challenges for the delivery of world-class service quality. In addition to a lack of marketing and promotion, the tourism industry has failed to diversify into areas beyond wildlife, such as culture and beach tourism. Consequently, most visitors treat Tanzania as an add-on to their Kenyan safari. Tanzania however, is moving towards developing the infrastructure necessary to occupy its market niche. With careful planning and management, Tanzania has the tremendous potential to develop a diverse and sustainable tourism industry.