✦ LIBER ✦

Marketing for hospitality & tourism and tourism marketing a comparative review of two marketing textbooks from an Asian perspective

✍ Scribed by Alampay, Ramon A.

Book ID: 120613053
Publisher: Taylor and Francis Group
Year: 1999
Tongue: English
Weight: 220 KB
Volume: 3
Category: Article
ISSN: 1094-1665
DOI: 10.1080/10941669908722022

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Assessment of world tourism from a geogr

Assessment of world tourism from a geographical perspective and a comparative view of leading destinations in the market

✍ Gürhan Akdag; Zafer Öter 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 425 KB

Marketing information systems in tourism

Marketing information systems in tourism and hospitality small- and medium-sized enterprises: a study of Internet use for market intelligence

✍ Emma Wood 📂 Article 📅 2001 🏛 John Wiley and Sons 🌐 English ⚖ 176 KB

## Abstract This study investigates the nature of marketing information systems (MkIS) within small‐ and medium‐sized enterprises (SMEs) and focuses on the importance of external information and market intelligence. The sources of market intelligence are investigated with particular emphasis on und