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A heuristic model to predict brand switching in consumer choice

✍ Scribed by John J. Bernardo

Book ID
116088343
Publisher
Elsevier Science
Year
1984
Weight
930 KB
Volume
13
Category
Article
ISSN
0090-5720

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πŸ“œ SIMILAR VOLUMES

Maximum principles applied to a model of
Maximum principles applied to a model of consumer brand choice
✍ Josa A. Soeiro Ferreira πŸ“‚ Article πŸ“… 1990 πŸ› John Wiley and Sons 🌐 English βš– 765 KB

This paper presents an application of the maximum principle and the generalized maximum principle (a recent extension of that principle) to a discrete-time model of consumer choice behaviour. The model includes two brands in a market and uses a non-stationary first-order Markov chain. The optimizati