A dynamic model of repeat purchase and brand switching behavior in a consumer products category

✍ Scribed by Füsun F. Gönül; Kannan Srinivasan

• Book ID: 117687090
• Publisher: Elsevier Science
• Year: 1997
• Tongue: English
• Weight: 744 KB
• Volume: 4
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/s0969-6989(96)00060-4