๐”– Bobbio Scriptorium
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A Framework for Ethical Conformity in Marketing

โœ Scribed by Kelly D. Martin; Jean L. Johnson


Publisher
Springer
Year
2007
Tongue
English
Weight
109 KB
Volume
80
Category
Article
ISSN
0167-4544

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## Abstract This article seeks to focus and organize the public and academic debate on the ethics of political marketing by soliciting answers in the application of ethical theory. Principal ethical theories of interest to marketing and the particular illumination they lend to political marketing a