A flexible brand choice model based on neural net methodology A comparison to the linear utility multinomial logit model and its latent class extension

✍ Scribed by Harald Hruschka; Werner Fettes; Markus Probst; Christian Mies

• Publisher: Springer
• Year: 2002
• Tongue: German
• Weight: 156 KB
• Volume: 24
• Category: Article
• ISSN: 0171-6468
• DOI: 10.1007/s00291-002-0095-1