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A Customer-Based Brand Equity Model for Upscale Hotels

✍ Scribed by Hsu, C. H. C.; Oh, H.; Assaf, A. G.

Book ID
124062144
Publisher
SAGE Publications
Year
2011
Tongue
English
Weight
296 KB
Volume
51
Category
Article
ISSN
0047-2875

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## Purpose The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity. ## Design/methodology/approach The paper is based on