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A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins

โœ Scribed by JEONGWEN CHIANG; RONALD WILCOX

Book ID
110256744
Publisher
Springer US
Year
1997
Tongue
English
Weight
332 KB
Volume
8
Category
Article
ISSN
0923-0645

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We develop a model that jointly optimizes a retailer's decisions for product prices, display facing areas, display orientations and shelf-space locations in a product category. Unlike the existing shelf-space allocation models that typically consider only the width of display shelves, our model cons