Joint Optimization of Product Price, Dis
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Chase C. Murray; Debabrata Talukdar; Abhijit Gosavi
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Article
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2010
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Elsevier Science
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English
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We develop a model that jointly optimizes a retailer's decisions for product prices, display facing areas, display orientations and shelf-space locations in a product category. Unlike the existing shelf-space allocation models that typically consider only the width of display shelves, our model cons