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A comparison of generalized multinomial logit (GMNL) and latent class approaches to studying consumer heterogeneity with some extensions of the GMNL model by Peter J. Lenk

✍ Scribed by Peter Lenk


Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
214 KB
Volume
27
Category
Article
ISSN
1524-1904

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A comparison of generalized multinomial
✍ Joseph Pancras; Dipak K. Dey πŸ“‚ Article πŸ“… 2011 πŸ› John Wiley and Sons 🌐 English βš– 292 KB πŸ‘ 1 views

We calibrate and contrast the recent generalized multinomial logit model and the widely used latent class logit model approaches for studying heterogeneity in consumer purchases. We estimate the parameters of the models on panel data of household ketchup purchases, and find that the generalized mult