A comparison of three models to explain
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Lance Gentry; Roger Calantone
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Article
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2002
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John Wiley and Sons
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English
β 206 KB
## Abstract An ongoing requirement in the 21st century is that marketers must understand the impact of the network economy on buyer behavior. Although new models will certainly be developed, it seems reasonable that existing models of buyer behavior will still apply. This study uses structuralβequa