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A comparative study on corporate sponsorships in Asia and Europe

✍ Scribed by Wei Shen

Publisher
Springer-Verlag
Year
2004
Tongue
English
Weight
222 KB
Volume
2
Category
Article
ISSN
1610-2932

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## Abstract The paper compares the principal Asian city destinations of Hong Kong and Singapore with specific reference to heritage attractions and their contribution to tourism development, revealing contrasts and similarities that offer an insight into more general practices and processes. Author