## Abstract This paper evaluates the career experiences and perceptions of graduates from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University and the School of Hospitality, Tourism and Marketing at Victoria University in Melbourne, Australia towards the programmes tha
Heritage attractions and tourism development in Asia: a comparative study of Hong Kong and Singapore
β Scribed by Joan C. Henderson
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 99 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.389
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β¦ Synopsis
Abstract
The paper compares the principal Asian city destinations of Hong Kong and Singapore with specific reference to heritage attractions and their contribution to tourism development, revealing contrasts and similarities that offer an insight into more general practices and processes. Authorities are actively pursuing tourism marketing and development initiatives incorporating the promotion of selected forms of heritage in order to stimulate visitor arrivals, but also employing heritage to define and articulate national and cultural identity. Heritage is thus shown to have a political and socioβcultural significance in addition to its economic value as a generator of revenue, foreign exchange and employment. These functions help to explain the higher priority allocated to it in strategic planning and its increasing use to attract visitors throughout much of Asia. Contexts may be very different, yet approaches correspond, as demonstrated by the circumstances of Hong Kong and Singapore. Copyright Β© 2002 John Wiley & Sons, Ltd.
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