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A Clustering Analysis of the Effects of Import Penetration on Product Variety

✍ Scribed by Lynne Pepall


Book ID
124294422
Publisher
Oxford University Press
Year
1988
Tongue
English
Weight
319 KB
Volume
40
Category
Article
ISSN
0030-7653

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In this paper we develop a stochastic (first order Markovian) consumer choice model that represents variety seeking behaviour and we investigate the practical implications of this model for optimal product positioning relative to a zero order model that does not incorporate variety seeking. We show