A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation

✍ Scribed by Heribert Gierl; Verena Huettl

• Book ID: 116568578
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 750 KB
• Volume: 28
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2011.01.004