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A case study of Hong Kong residents’ outbound leisure travel

✍ Scribed by Hanqin Q. Zhang; Hailin Qu; Venus Mo Yin Tang

Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
124 KB
Volume
25
Category
Article
ISSN
0261-5177

No coin nor oath required. For personal study only.

✦ Synopsis

Hong Kong is one of the largest outbound tourist generators in the Asia-Pacific region and the outbound travel has grown from 1.8 million in 1989 to 4.8 million in 2001. The purpose of this study was to investigate Hong Kong residents' preferences toward destination choice of outbound leisure travel. In-depth personal interviews were conducted with 292 Hong Kong residents. A factor analysis was used to identify the dimensions of destination selection attributes and the one way analysis of variance with Duncan's multiple range test was run to test the difference among specific groups of travelers. It was found that the dimension of safety is the top concern for Hong Kong residents when they choose travel destinations. Respondents with different demographic backgrounds were found to have different destination attribute preferences.

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